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About Us

Safriel House is a family owned wine house that is founded upon a passion for, and working experience of South African vineyards and wine making.

We would love to share our story with you, so make sure you read about how we came into being, who we are and the story behind our labels.




Dr. Yair Safriel (Co-Founder)


Lynne Safriel (Co-Founder)


Yair Safriel

Description of Picture.Dr. Yair Safriel is a clinician, clinical trialist, analyst, teacher and entrepreneur with a passion for nurturing innovation and sharing it with others.Description of Picture.

While a student, he also nurtured a passion for the wine cellar by working as a cellar hand at Rustenberg, one of South Africa’s preeminent estates which sold its first wine in 1692 and has been bottling wine continuously under its own label since the late 19th century. Etienne Le Riche was the chief winemaker at the time in Rustenberg (who subsequently opened his own label making arguably the best Cabernet in South Africa) and Hans Vinding Diers was visiting assistant at the time (whose family owned Château Rahoul and Château de Landiras in Bordeaux, Graves and now makes wines on Noemía de Patagonia and on Argiano, Cinzano's Tuscany estate).

Later, Yair would go on to work at the University of Cape Town with a grant from Duggie Jooste of Klein Constantia, mapping out the genetic fingerprints of vines.

Description of Picture.Yair then moved to the United States and studied neuroradiology at the State University of New York and then at Yale University. He became a partner at a major imaging firm in Minneapolis and subsequently founded a Radiology Contract Research Organization. Now living in The Tampa Bay region of Florida, Yair is a partner in a major radiological imaging firm.

The desire to be involved with producing fine wine never left and after a fortunate meeting and encouragement from a South African merchant and winemaker, the opportunity arose to use his contacts and knowledge to find wines from South Africa to bring to the United States.

Yair likes reading cellar manuals and recommends reading "Making Good Wine" by Bryce Crossley Rankine, "Concepts in Wine Technology" by Yair Margalit and "Cooperage for Winemakers" by Geoffery Schahinger.

A DNA fingerprint from Yair's research at the University of Cape Town and Klein Constantia showing differentiation between Cabernet Franc, Merlot, Semillon, Chardonnay and Riesling vines.

Continue: Lynne Safriel

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Lynne Safriel

Description of Picture.Quiet, unassuming yet determined would describe Lynne. Lynne hails from a lineage of successful business owners. Lynne is actively involved in the community and sits on the leadership board of a non-profit organization. She also has a wickedly astute palate for wine and a strong dedication to quality. Lynne's enduring philosophy in her wine scouting process is "we do not import alcohol - It has to be a wine I can be proud to put my name on".
Lynne's favorite reads in wine are "The World Atlas of Wine" by Hugh Johnson and Jancis Robinson and the classic "South African Wine" by David Hughes.







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